Why Companies Like Apple Are Betting Big on The Future of Augmented Reality
Last month, Apple CEO Tim Cook introduced the iPhone X and iPhone 8. These devices were tailor-made for Apple’s new augmented reality (AR) platform, ARKit—a vital part of the company’s new iOS 11 software, which allows developers to create apps that integrate digital experiences with the physical world.
This could mean anything from testing out a piece of furniture in your living room to playing video games that become part of your physical environment, all through your phone screen. The possibilities are endless, and big businesses like Apple are already anticipating what the future of augmented reality could hold.
Could AR be the next big thing in business?
Apple isn’t the first (and certainly won’t be the last) major technology company to place its bets on augmented reality. According to a recent report by the International Data Corporation, AR is a growing industry, with spending expected to increase 113% before 2021.
Not only is AR gaining traction in the consumer world, its impact can be felt across a wide variety of industries. As the demand for high quality, custom-made products increases, companies are taking advantage of augmented reality to meet consumer needs more effectively.
What role can AR play in manufacturing?
Looking at the power of AR in manufacturing, specifically, factories have found that they can increase efficiency and enable greater customization without sacrificing quality. This is because augmented reality gives manufacturers greater control over assembly and training processes.
By projecting a digital operating “canvas” directly onto a work surface and providing operators with interactive guidance in real time, projector-based AR solutions like Light Guide Systems are driving manual processes with speed and precision.
This creates a no-faults-forward environment and ensures each product is built correctly, every time. In fact, factories that have adopted this type of augmented reality solution have documented a 90% reduction in errors and a 40-50% reduction in cycle time.
The ability to simplify complex manufacturing processes and visualize operational challenges is vital to a company’s ability to compete. Data collected from this type of technology allows manufacturers to adjust their lines, products and personnel to maximize efficiency and drive better business results.
What’s more is that the benefits of augmented reality extend far beyond the creation of goods. Its ability to be used as a training tool will improve the manufacturing industry by creating jobs, closing the skills gap and driving the next era of man and machine collaboration.
The reality is AR adoption will become more and more common.
Exposure to AR technology within our everyday lives is happening fast. With Apple’s new iPhone and iOS 11 release, the power of AR will soon be at the fingertips of millions of users, just waiting to be unleashed. Consumers and businesses alike are beginning to realize the benefits of AR, and it is clear that the future of AR has a place in our world today, and tomorrow.
Want to see how enterprise AR can benefit your business? Send us a message, and a member of our solutions team will be in touch to discuss the challenges you’re facing and talk through various augmented reality applications that could drastically improve your operations.