ARKit

11October2017

Why Companies Like Apple Are Betting Big on The Future of Augmented Reality

Last month, Apple CEO Tim Cook introduced the iPhone X and iPhone 8. These devices were tailor-made for Apple’s new augmented reality (AR) platform, ARKit—a vital part of the company’s new iOS 11 software, which allows developers to create apps that integrate digital experiences with the physical world.

This could mean anything from testing out a piece of furniture in your living room to playing video games that become part of your physical environment, all through your phone screen. The possibilities are endless, and big businesses like Apple are already anticipating what the future of augmented reality could hold.

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